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PACIFIC RIM AND THE IMPORTANCE OF PRACTICAL SETS

In this behind the scenes featurette, Pacific Rim director Guillermo del Toro talks about how essential real, live sets were to eliciting a particular reaction from the actors while at the same time giving the audience an idea of what it would really be like to be inside and operate a 300-foot jaeger. Del Toro says that through this process, he wanted to give both the actors and the audience a more visceral experience.

George Lucas' decision to accept a lower salary on Star Wars Episode IV: A New Hope in exchange for full merchandising rights was considered a fool’s gamble on his part. Toys based on movies had never been major money-earners (though some movie-toy combinations had done moderate retail returns) because of the long gap between when a movie would go through its theatrical run and when any products based on it would be available. But Star Wars was such a phenomenon that it reached the holiday 1977 sales period in full swing, and changed the way movies were merchandised forever (x).

George Lucas' decision to accept a lower salary on Star Wars Episode IV: A New Hope in exchange for full merchandising rights was considered a fool’s gamble on his part. Toys based on movies had never been major money-earners (though some movie-toy combinations had done moderate retail returns) because of the long gap between when a movie would go through its theatrical run and when any products based on it would be available. But Star Wars was such a phenomenon that it reached the holiday 1977 sales period in full swing, and changed the way movies were merchandised forever (x).