The Film Fatale

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Today in viral marketing: Guillermo del Toro’s upcoming Pacific Rim has released a video that gives audiences a glimpse of the giant creatures at the center of the monster movie. The video (a bit too clean cut, if you ask me, but works nonetheless) shows a montage of frantic news reports from around the world, culminating in a brief shot of the ominous creatures towards the end. Being a Del Toro fan, I’m pretty excited about this movie.